Breakthrough AdvertisingWhether you value this book or not depends on your current knowledge, Copy-writing experience and level of desire to become really good.
This in not a book for beginners learning the fundamentals of advertising as the title alone could lead one to believe.
This book is for the advanced student and creator of copy-writing for direct response campaigns. If you are not familiar with "direct response," you are not ready for this book.
If you have a thorough understanding of the basics, and you done your share of testing, then you will be ready for this book. It is an advanced study of the science of copy-writing and advertising campaigns. This is for someone who has already had some wins under their belt and is now ready to take their skills to the next level.
|File Size: (19 MB)|
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